About SOWM

Brand background and key notes.

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SOWM was founded in 2010 in a small workshop located in the heart of Amsterdam, Netherlands. The brand emerged from a desire to create high-quality, sustainable products that blend traditional craftsmanship with modern design. The founders, a group of artisans and designers, recognized the growing demand for environmentally friendly goods and sought to address this gap in the market.

Initially, SOWM focused on handcrafted textiles, utilizing organic materials sourced from local suppliers. The first collection, launched in 2011, featured a range of home goods, including cushions, throws, and curtains, all designed to reflect the brand's commitment to sustainability. Positive feedback from early customers encouraged the team to expand the product line. By 2013, SOWM had introduced a selection of clothing and accessories, maintaining the same principles of quality and eco-friendliness.

Over the years, SOWM developed a reputation for its innovative designs and sustainable practices. In 2015, the brand collaborated with various artists and designers, further enhancing its creative offerings. This collaboration not only enriched the product range but also connected SOWM to a broader artistic community.

By 2018, the brand had established a significant online presence, allowing it to reach customers beyond the Netherlands. SOWM began participating in international trade shows, showcasing its products to a global audience. The brand's commitment to sustainability attracted attention from various environmental organizations, leading to partnerships that helped advance its ecological mission.

As of 2023, SOWM continues to thrive, with a diverse lineup of products that adhere to its founding principles. The brand remains dedicated to pushing the boundaries of sustainable design while honoring its origins in artisanal craftsmanship.